MyEKC is Your Leadership Tool

Joe Cerino
Visionary of MyEKC
President of HAR Adhesive Technologies
Cleveland, Ohio
To the entrepreneurs and leaders of a business… I believe many of you share my desire for a fulfilling business–life connection. I wish you a rewarding future, and I hope my journey offers encouragement and motivation.
I’ve always been a learner, aware that “there are things you know you do not know.” Just before buying my first business, I was given The E-Myth Revisited by Michael Gerber. It helped me understand the need to evolve from “technician” to “manager” to “entrepreneur” so I could build a business that supported my life. But it wasn’t until a later meeting with Michael Gerber himself that I truly understood the power of communication and leadership. I realized that every person in my company needed to clearly understand—and buy into—my vision so that everyone was “rowing in the same direction.” That was my eureka moment.
From there, we committed to becoming a System-Driven Business. We documented each system, explained why it mattered, and defined what success looked like. We aligned every process with our culture and vision. And we made sure each employee understood the importance of their role and how it contributed to our success. The business surged as clarity and accountability grew.
But as we expanded—more employees, a second location out of state, sales reps across the country—our binder-filled approach to documentation and communication quickly became unwieldy and ineffective.
Knowing we needed a better way, I turned to technology. We needed a simple, accessible tool that could strengthen communication, documentation, understanding, and accountability for every employee, no matter where they worked. That vision became MyEKC — an Employee Knowledge Center.
MyEKC was built for ease of use and adaptability. Documenting your business, sharing your culture, and communicating expectations can be difficult; the tool you use to manage it should not be. MyEKC ensures each employee understands what is required, why their work matters, and how their role supports the company’s success.
As a pragmatist, I know my connection to my business won’t last forever. Every owner eventually chooses a path forward. No matter that path, building a system-driven, well-documented business is both rewarding and valuable. It helped me evolve—from the person doing the work, to the person directing the work, to an entrepreneur largely free from day-to-day pressures and finally able to live the life I envisioned.
MyEKC is simply a tool—one designed to document and share what is essential to your business’s success. Whether you’re just beginning, in the middle of the journey, or preparing for a major transition, I hope MyEKC becomes the tool that helps you gain better control of your business and your life.
